Here's the problem I noticed with How-To videos

Over the years, I’ve noticed something interesting about how-to videos — especially in the painting and trades world.

Back in 2012, I created a video series showing how a professional paints a room from start to finish. My goal was simple: to help homeowners who wanted to tackle a project themselves by sharing a few practical tips and tricks from a professional’s perspective.

But as time went on, I started noticing more and more comments arguing about “the right way” to do things.

“This is wrong.”

“That’s not how a real pro does it.”

“You should always do it this way.”

 And it made me realize something important…

There Is No Single “Correct” Way

In reality, there isn’t just one right way to paint — or to do anything in the trades (or even in life)

How work gets done depends on many factors:

• Where you live
• The tools and products available
• Client expectations
• Budget and economy
• Personal experience
• Work environment 

A painter in one part of the world may work very differently than a painter somewhere else — and both can be doing excellent work.

That’s okay.

If you were to watch 20 different professionals, you’d likely see 20 different methods. Different doesn’t mean wrong. 

How Our Systems Were Built

Over the past 26+ years, Gino and I have developed our own techniques and systems. Many of them are quite different from what you’ll see online — and that’s by design.

We didn’t get here by copying others.

We got here by:

• Trying new things
• Learning from mistakes
• Improving efficiency
• Focusing on quality and customer service
• Always looking for better ways to work

That mindset is what helped us build a strong reputation and consistently deliver great results for our clients.

Learning From Everyone — Creating Your Own Way

My advice to anyone learning a trade — or working on their home — is this:

Don’t just copy one “expert.”

Instead:

• Learn a little from one person
• Learn something from another
• Experiment
• Adjust
• Develop your own system 

That’s where real breakthroughs happen. That’s how you become more efficient, more confident, and more successful.

A New Approach to How-To Videos

In my upcoming videos, I’ll be sharing our methods — not as “the only way,” but as the way we do it.

What has worked for us.

What has served our clients well.

What has helped us build a strong business.

Some things you may agree with.

Some you may not.

Some may inspire you to try something new.

And that’s exactly the point.

For Homeowners and Painters Alike

If you’re a homeowner in Moncton, New Brunswick, and you’re curious about how we approach our work — feel free to follow along, subscribe, or reach out.

If you’re a painter anywhere in the world, I invite you to do the same. These videos are meant to spark ideas, encourage growth, and help you think outside the box.

Watch the Full Video